65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut.Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom An overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition! Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member

Lucas Sauberschwarz is Managing Director of the strategy consultancy Venture Idea and Director of the Center for Innovation at the SGMI Management Institute St. Gallen, Switzerland. Lysander Weiss is Partner of the strategy consultancy Venture Idea, academic researcher at the HHL Leipzig Graduate School of Management, and a lecturer on strategy, innovation and new work. Lucas Sauberschwarz and Lysander Weiss are best-selling authors and leading experts in the fields of strategy, innovation and new work. Together, they run the management consultancy Venture Idea, which was awarded as Germany's best medium-sized consultancy for Innovation & Growth (2018) and Strategy (2019) by Germany's leading business magazine WirtschaftsWoche. They regularly share their expertise in publications, teaching and as keynote speakers.